Introducing iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

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Apple logo with a glowing neon effect in blue and pink hues, a bright white flare at its center, on a gradient background

iPhone Duo

The largest iPhone display ever. Foldable, posable, standable. Featuring unique iOS experiences for ultimate versatility.

Pre-order starting at 4:00 p.m. local time on 16/10.
Available starting 23/10.

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Two hands hold an open iPhone Duo, left screen displays a photo of a woman, right screen shows a home screen with various app icons, including Messages, Photos, Camera, and App Store

iPhone 18 Pro

The longest battery life in an iPhone.1 New 48MP Fusion Main camera with variable aperture for more creative control. Four gorgeous colors, two great sizes, one durable design.

Pre-order starting at 4:00 p.m. local time on 12/09.
Available starting 18/09.

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iPhone 18 Pro, angle view, behind it are bold letters 'PRO' in color metallic

Apple Watch Series 12

All-new Health Sensing System delivers the most accurate heart rate sensing in a wearable.2 More frequent HRV readings help provide insights on stress and recovery.

Available starting 18/09.

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Two Apple Watch Series 12 devices side by side, showing the back crystal with bright green sensor lights and the front display with a heart rate monitor.

Apple Watch Ultra 4

The longest battery life of any Apple Watch.
Now with up to 45 hours of Max Extended Workout tracking.3

Available starting 18/09.

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Apple Watch Ultra 4, titanium case, silver color; screen shows digital time display, health and fitness metrics

AirPods 5

Up to 1.5x more Active Noise Cancellation than the previous generation.4 Featuring an even better sound quality with a new acoustic architecture.

Available starting 18/09.

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AirPods 5, person wearing one in ear, white color