Explore the lineup.
- New
Apple Watch Series 12
- Dark bronze
- Light gold
- Black
- Space Gray
- Radiant gold
- Natural
- Pearl white
- Night blue
The ultimate way to
watch your health. - New
Apple Watch Ultra 4
- Natural
- Black
The ultimate sports
and adventure watch. Apple Watch SE 3
- Midnight
- Starlight
Essential health features
at a great value.
Why Apple is the best place to buy Apple Watch.
Ways to Buy
Monthly payment options available.
Choose an easy financing method with convenient monthly payment options.
Apple Trade In
Save with Apple Trade in.
Get credit toward your next Apple Watch when you trade in an eligible device.1
Personal Setup
Meet your new Apple Watch with Personal Setup.
Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.
Guided Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one-on-one, at an Apple Store or online.
Apple Store App
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
Apple Watch essentials.
Make it personal.
Make it pop.
Discover new bands in a fresh mix of materials, colors, and patterns.
Made for each other.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
