Now you can buy Apple Watch1 with education savings.*Shop

Apple Watch

Explore the lineup.

  • New

    Apple Watch Series 12

    Apple Watch Series 12, available in ceramic case material, pearl white and night blue colours, aluminum case material, dark bronze, light gold, black and space grey colours, titanium case material, natural and radiant gold colours
    • Dark bronze
    • Light gold
    • Black
    • Space Grey
    • Radiant gold
    • Natural
    • Pearl white
    • Night blue

    The ultimate way to
    watch your health. 

  • New

    Apple Watch Ultra 4

    Apple Watch Ultra 4, available in titanium case material, natural and black colors
    • Natural
    • Black

    The ultimate sports
    and adventure watch.

  • Apple Watch SE 3

    Apple Watch SE 3, available in aluminum case material, midnight and starlight colours
    • Midnight
    • Starlight

    Essential health features
    at a great value.

Why Apple is the best
place to shop Apple Watch.

  • Financing

    Monthly payment options available.

    Choose an easy way to finance with convenient monthly payment options.**

    A generic credit or debit card, partially hidden card number bottom left, contactless payment symbol top right

  • Apple Trade-In

    Save on a new Apple Watch with a trade‑in.

    Get credit toward your next Apple Watch when you trade in an eligible device.2

    Apple Watch, silver colour, right side exterior, side button, microphone hole, Digital Crown

  • Education

    Save on Apple Watch1 with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.*

    University and college students and educators can save through the Apple Store.*

    Three Apple Watch devices: Apple Watch Series 12, aluminum case, dark bronze colour, heart health screen, Milanese Loop band, dark bronze colour; Apple Watch Ultra 4, titanium case, natural colour, readiness screen, Ocean Band, translucent kelp colour (pale brownish-green); Apple Watch SE 3, aluminum case, starlight colour, sleep score screen, Sport Band, sand colour (pale tan)

  • Delivery and Pickup

    Get flexible delivery and easy pickup.

    Choose two‑hour delivery from an Apple Store, free delivery or easy pickup options.

    White Apple bag, grey handle, grey Apple logo centred

  • Personal Setup

    Join an online Personal Setup session.

    Talk one on one with a Specialist to set up your Apple Watch and discover new features.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, theatre mode

  • Shop with a Specialist

    Shop with an Apple Watch Specialist.

    Shop one-on-one with a Specialist. Online or in a store.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the Apple Store app for a more personal way to shop.

    Apple Store app

Make it personal. Make it pop.

Discover new bands in a fresh mix of
materials, colours and patterns.

Shop Apple Watch bands
Apple Watch bands: Sport Loop, burgundy plaid colour, Ocean Band, translucent grey colour, Sport Band, olive colour, Braided Sport Loop band, magenta colour, Milanese Loop band, dark bronze colour

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    Apple Watch Series 12, aluminum case, black color, swim workout screen, Sport Band, black color, paired with iPhone device, swim workout screen

Apple Watch