New

Pre-order Apple Watch Ultra 4

Available from 18.09

Frequently Asked Questions

  • Apple Watch straps are available in a variety of styles and sizes.

    First, you’ll need to choose a case size and strap style to see which strap sizes are available with that combination. The strap you choose will specify the maximum and minimum wrist size. To get the correct strap size, we recommend that you precisely measure around your wrist.

    If you choose an Apple Watch with a Sport Band, first select your case size then select your strap size. Sport Bands only come with one size in the box.

    If you choose a Solo Loop or Braided Solo Loop strap, you’ll need to use the sizing guide to find your exact size. Our sizing for these straps has changed, so please use the updated sizing guide even if you’ve purchased one in the past. When you shop for Solo Loop straps, there are step-by-step instructions to help you measure your wrist using a printable tool or household objects so you can find the correct size.

  • The GPS + Cellular model allows you to stay connected to the people and information you care about with just your Apple Watch. With a data plan you can send and receive text messages, answer phone calls, receive notifications, and stream Apple Music and Apple Podcasts without needing your iPhone nearby.

    With the GPS model, you must be connected to your iPhone via Bluetooth or Wi-Fi to send and receive text messages, answer phone calls and receive notifications. The built-in GPS works independently of your iPhone for distance, pace and route mapping in workouts.

    Learn more about cellular connectivity and which network providers support Apple Watch(opens in new window)

  • While service plans vary by network provider, Footnote 1 many offer free or special trials for Apple Watch. Contact your provider for more details.

    Learn more about which network providers support Apple Watch(opens in new window)

  • Apple Watch Ultra 4, Apple Watch Series 12 and Apple Watch SE 3 require iPhone 11 or later with iOS 27 or later. Apple Watch is only compatible with iPhone.


    Features are subject to change. Some features, applications and services may not be available in all regions or all languages.


    View complete list (opens in new window)

  • Whether you buy online or in an Apple Store, it’s easy to transfer your data and set up your new Apple Watch. Apple Watch content backs up automatically to your companion iPhone, so you can restore your Apple Watch from a backup. When you back up your iPhone, it includes your Apple Watch data.

    Discover all the amazing things your new Apple Watch can do with the help of an Apple Specialist. After your Apple Watch ships, you’ll receive an invitation to schedule a free one-to-one online session where you can cover the topics of your choice. To get the most out of your time, use our online guides to transfer your data to your new Apple Watch before your session.

    Learn how to set up and transfer data to your new Apple Watch(opens in new window)

  • Apple Trade In makes it easy to get credit towards the purchase of your next Apple Watch. Simply answer a few questions about your device. Based on what you tell us, we’ll provide an estimated trade-in value and we’ll credit your payment method after we receive your trade-in. If it’s not eligible for credit, you can recycle it for free.

    Once you accept the estimated trade-in value quote, we’ll ship you a free trade-in kit. When we receive your trade-in, we’ll verify its condition and if everything checks out, your trade-in will be complete. If your device doesn’t match the condition you described, you’ll receive an email with next steps. If the value of your device was more than the cost of your new Apple Watch, you’ll receive an Apple Gift Card by email with the remaining amount.

    The online trade-in process generally takes 2-3 weeks.

    Learn more about Apple Trade In (opens in new window) 

  • Delivery estimates are based on item availability and the shipping option you choose. You’ll get a final delivery date after you’ve placed your order.

    Standard shipping is free for all online orders. Or you can upgrade your shipping method for an additional charge.

    Orders placed through apple.com can only be shipped within the country or region of purchase. Visit the online store of the location where you want your products delivered.

  • Yes. If you change your mind and no longer wish to keep your Apple Watch, you have the option to return it to us. The returned Apple Watch must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy.

    Learn more about returns, refunds and exchanges(opens in new window)

  • Apple financially supports device, battery, and packaging collection and recycling programs around the world. To learn more about the fees paid by Apple for recycling of batteries, visit regulatoryinfo.apple.com/regulation1542 (opens in a new window).

    Apple also provides free recycling options for Apple devices, comparable devices from other manufacturers, small electronics, lightbulbs, and all portable batteries. To learn more, please visit Apple Trade In (opens in a new window).

Set up your device with one to one sessions with a Specialist.

When you buy directly from Apple, you can get help transferring your data and making the most of your new device with our free online Personal Setup sessions.

Your new Watch comes with so much more.

Get 3 months of selected services free when you purchase an Apple device. Footnote 

Apple Music, Apple Fitness+

Which Apple Watch is right for you?

Apple Watch Series 12, aluminum case, dark bronze color, connected to Sport Band, olive color (earthy green)
Apple Watch Series 12 case finish colors: aluminum, matte finish, dark bronze, light gold, space gray, black colors; titanium, polished finish, radiant gold, natural colors; ceramic, polished finish, pearl white, night blue colors New

Apple Watch Series 12

From €449

46mm or 42mm
aluminium, titanium or ceramic case

Always-On Retina display

Up to 2,000 nits

Wide-angle OLED

LTPO3

Recovery HRV

High-frequency background heart rate tracking

Hypertension notifications Footnote 2

ECG app Footnote 3

High and low heart rate notifications

Irregular rhythm notifications Footnote 4

Low cardio fitness notifications

Blood Oxygen app Footnote 5

Sleep tracking

Sleep apnoea notifications Footnote 6

Sleep score

Vitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen, sleep duration and HRV Footnote 7

Wrist temperature sensing Footnote 8

Cycle tracking Footnote 9

Improved period predictions

Fertile window estimates

Retrospective ovulation estimates

Perimenopause and menopause support Footnote 9

Apple Intelligence Footnote 10

Emergency SOS Footnote 11

No Emergency SOS via satellite

International Emergency Calling Footnote 12

Fall Detection and Crash Detection Footnote 11

No Siren

Water resistant 50m Footnote 13

Swim, snorkel

Depth gauge to 6m

Water temperature sensor

Precision L1 GPS

Cellular options Footnote 1

S11 chip

Wrist flick gesture Footnote 14

Single and double tap gestures Footnote 14

Precision Finding for iPhone Footnote 15

Up to 24 hours Footnote 16

Up to 38 hours in Low Power Mode Footnote 16

Fast-charge capable Footnote 17
(0–80% in about 30 minutes Footnote 18; 15 minutes for up to 12 hours) Footnote 19

Apple Watch Ultra 4, titanium case, natural color, connected to OceanBand, translucent gray color
Apple Watch Ultra 4 case finish colors: titanium, matte finish, natural, black colors New

Apple Watch Ultra 4

From €898.99

49mm titanium case

Always-On Retina display

Up to 3,000 nits

Wide-angle OLED

LTPO3

Recovery HRV

High-frequency background heart rate tracking

Hypertension notifications Footnote 2

ECG app Footnote 3

High and low heart rate notifications

Irregular rhythm notifications Footnote 4

Low cardio fitness notifications

Blood Oxygen app Footnote 5

Sleep tracking

Sleep apnoea notifications Footnote 6

Sleep score

Vitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen, sleep duration and HRV Footnote 7

Wrist temperature sensing Footnote 8

Cycle tracking Footnote 9

Improved period predictions

Fertile window estimates

Retrospective ovulation estimates

Perimenopause and menopause support Footnote 9

Apple Intelligence Footnote 10

Emergency SOS Footnote 11

Emergency SOS via satellite Footnote 20

International Emergency Calling Footnote 12

Fall Detection and Crash Detection Footnote 20

Siren

Water resistant 100m Footnote 21

Swim, snorkel, scuba, high‑speed water sports

Depth gauge to 40m

Water temperature sensor

Precision dual‑frequency GPS

Cellular and satellite options Footnote 22,  Footnote 1

S11 chip

Wrist flick gesture Footnote 14

Single and double tap gestures Footnote 14

Precision Finding for iPhone Footnote 15

Up to 50 hours Footnote 23

Up to 84 hours in Low Power Mode Footnote 23

Fast-charge capable Footnote 17
(0–80% in about 45 minutes Footnote 24; 15 minutes for up to 18 hours) Footnote 25

Apple Watch SE 3, aluminum case, starlight color, connected to Sport Band, sand color (light tan)
Apple Watch SE 3 case finish colors: aluminum, matte finish, midnight, starlight colors

Apple Watch SE 3

From €269

44mm or 40mm aluminium case

Always-On Retina display

Up to 1,000 nits

OLED

LTPO

HRV

Heart rate tracking

No Hypertension notifications

No ECG app

High and low heart rate notifications

Irregular rhythm notifications Footnote 4

Low cardio fitness notifications

No Blood Oxygen app

Sleep tracking

Sleep apnoea notifications Footnote 6

Sleep score

Vitals app featuring heart rate, respiratory rate, wrist temperature and sleep duration Footnote 7

Wrist temperature sensing Footnote 8

Cycle tracking Footnote 9

Improved period predictions

Fertile window estimates

Retrospective ovulation estimates

Perimenopause and menopause support Footnote 9

Apple Intelligence Footnote 10

Emergency SOS Footnote 11

No Emergency SOS via satellite

International Emergency Calling Footnote 12

Fall Detection and Crash Detection Footnote 11

No Siren

Water resistant 50m Footnote 26

Swim

No Depth gauge to 6m

No Water temperature sensor

GPS

Cellular options Footnote 1

S10 chip

Wrist flick gesture Footnote 14

Single and double tap gestures Footnote 14

Find iPhone

Up to 18 hours Footnote 27

Up to 32 hours in Low Power Mode Footnote 27

Fast-charge capable Footnote 17
(0–80% in about 45 minutes Footnote 28; 15 minutes for up to 8 hours) Footnote 29