Now you can buy Apple Watch1 with education savings.*Shop

Apple Watch

Explore the line-up.

  • New

    Apple Watch Series 12

    Apple Watch Series 12, available in ceramic case material, pearl white and night blue colours, aluminium case material, dark bronze, light gold, black and space grey colours, titanium case material, natural and radiant gold colours
    • Dark bronze
    • Light gold
    • Black
    • Space Grey
    • Radiant gold
    • Natural
    • Pearl white
    • Night blue

    The ultimate way to
    watch your health.

  • New

    Apple Watch Ultra 4

    Apple Watch Ultra 4, available in titanium case material, natural and black colours
    • Natural
    • Black

    The ultimate sports
    and adventure watch.

  • Apple Watch SE 3

    Apple Watch SE 3, available in aluminium case material, midnight and starlight colours
    • Midnight
    • Starlight

    Essential health features
    at a great value.

Why Apple is the best
place to buy Apple Watch.

  • Financing

    Pay 0% interest for
    up to 24 months.

    With an eligible credit card, you can choose the financing option that works for you.**

    A generic credit or debit card, partially hidden card number bottom left, contactless payment symbol top right

  • Apple Trade In

    Save on a new Apple Watch with a trade‑in.

    Get credit toward your next Apple Watch when you trade in an eligible device.2

    Apple Watch, silver color, right side exterior, side button, microphone hole, Digital Crown

  • Education

    Save on Apple Watch1 with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.*

    College students and educators can save through the Apple Store.*

    Three Apple Watch devices: Apple Watch Series 12, aluminium case, dark bronze colour, heart health screen, Milanese Loop strap, dark bronze colour; Apple Watch Ultra 4, titanium case, natural colour, readiness screen, Ocean Band, translucent kelp colour (pale brownish-green); Apple Watch SE 3, aluminium case, starlight colour, sleep score screen, Sport Band, sand colour (pale tan)

  • Delivery and Pickup

    Free delivery
    and pickup.

    Get free delivery or pick up at your Apple Store.

    White Apple bag, gray handle, gray Apple logo centered

  • Personal Setup

    Join an online Personal Setup session.

    Talk one on one with a Specialist to set up your Apple Watch and discover new features.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, theater mode

  • Guided Shopping

    Shop one on one with a Specialist.

    Online or in a store.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the app for a more personal way to shop.

    Apple Store app

Make it personal.
Make it pop.

Discover new straps in a fresh mix of
materials, colours and patterns.

Shop Apple Watch straps
Apple Watch straps: Sport Loop, burgundy plaid colour, Ocean Band, translucent grey colour, Sport Band, olive colour, Braided Sport Loop strap, magenta colour, Milanese Loop strap, dark bronze colour

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    Apple Watch Series 12, aluminum case, black color, swim workout screen, Sport Band, black color, paired with iPhone device, swim workout screen

Apple Watch