100%fibre-based paper packaging for all new Apple products.4
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Design and source. More components in our products are now made with recycled materials, like 100% recycled cobalt in batteries.1
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Make. In 2025, our Supplier Clean Energy Programme generated more than 38 million megawatt-hours.
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Package and ship. The Studio Display XDR box is designed to collapse into smaller pieces, so it can be easily recycled at home.
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Use. With just a few simple tools, it’s faster and easier than ever to remove and replace the iPhone battery.
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Recover. Our robot Daisy can disassemble 36 iPhone models into discrete parts, so we can recover and recycle more materials.
200devices disassembled per hour. -
Carbon removal. We’ve invested in two dozen conservation and regenerative agriculture projects across six continents.
Designed,
sourced
and
made to last.
We design our products with the environment in mind. That starts by using recycled and responsibly sourced materials.
MacBook Neo.
Our lowest-carbon MacBook ever.
60%recycled content overall.2
50%less aluminium to manufacture the enclosure using a forming process compared with traditional machining.
70%water reuse rate during anodisation of the enclosure.
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Water conservation.
Participants in our Supplier Clean Water Programme reuse the same water — saving 17 billion gallons of freshwater in 2025 and working towards a 50% reuse rate by 2030.
A water reuse
rate of 43%.
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Responsibly sourced materials.
In 2016, we began using recycled and low-carbon aluminium in iPhone 6s. Today, recycled aluminium is used across iPhone, Apple Watch, Mac and iPad.
All in on aluminium.
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3D efficiency.
Apple Watch Ultra 4 and titanium Apple Watch Series 12 cases are 3D printed with 100% recycled aerospace-grade titanium powder and use half the raw materials compared to previous generations.3
Made with 50% less material.
Packaging and shipping
that delivers.
After a decade of innovation, we’ve removed plastic from our packaging and increased the use of materials that can be recycled.
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Packaging efficiency.
To reduce emissions from shipping, every year we work to make our packaging more compact so we can include more products per trip.
Good things come in small packages.
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Lower-carbon transport.
Using lower-carbon transport is part of our decarbonisation strategy. For example, shipping by sea emits 95% less carbon on average than shipping by air.
Charting a cleaner course.
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Longevity and durability.
We test products against real-world scenarios, like dropping them onto hard surfaces, at our Reliability Testing Labs.
Products that
pass the test.
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Energy efficiency.
Designed for Apple silicon, Mac mini has a power supply and thermal architecture that improves energy efficiency without compromising performance.
Chipping away at emissions.
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Material recovery.
To recycle more materials, our Advanced Recovery Centres use projector-based AR video systems to guide technicians through device disassembly in real time.
Disassembly done differently.
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Clean energy.
By 2030, we plan to match all the energy our devices use worldwide with renewable energy.5
Renewable energy for a brighter future.
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Supply Chain Innovation