Get 3 months of Apple Fitness+ when you buy any Apple Watch.¹Shop Apple Watch

Apple Watch

Explore the lineup.

Compare all models

New
Apple Watch Series 12
Dark bronze
Light gold
Black
Space Grey
Radiant gold
Natural
Pearl white
Night blue
The ultimate way to
watch your health.
Learn more Pre-order
New
Apple Watch Ultra 4
Natural
Black
The ultimate sports
and adventure watch.
Learn more Pre-order
Apple Watch SE 3
Midnight
Starlight
Essential health features
at a great price.
Learn more Buy

Why Apple is the best place to buy Apple Watch.

Shop Apple Watch

Apple Trade In
Save with Apple Trade In.
Get credit towards your next Apple Watch when you trade in an eligible device.²
Delivery and Pickup
Fast, free delivery.
Free delivery to your doorstep.
Personal Setup
Get to know your new Apple Watch.
Learn how to get the most out of your new Apple Watch with a free one‑to‑one Personal Session.
Apple Store App
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.

All Apple Watch accessories

Make it personal.
Make it pop.

Discover new straps in a fresh mix of materials, colours and patterns.

Shop Apple Watch straps

Apple Watch straps: Sport Loop, burgundy plaid colour, Ocean Band, translucent grey colour, Sport Band, olive colour, Braided Sport Loop strap, magenta colour, Milanese Loop strap, dark bronze colour

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

Apple Watch