Why Apple Watch

The ultimate device for a healthy life.

With the most comprehensive set of health, fitness, and safety features, there’s no wearable quite like Apple Watch.2 When you make it part of your everyday, you get meaningful health insights, a fitness partner that measures all the ways you move, a connection to the people you care about most, and advanced safety features.

Health

Receive heart health notifications.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition — with underlying causes that often go undiagnosed. Apple Watch can alert you so you can take action and consult your doctor.3

Learn more about heart health notifications

Apple Watch Ultra 4, screen shows Heart Rate app, current beats per minute, titanium case, black color, connected to Trail Loop band, dark umber color (brown)

Better understand your daily health status.

With the Vitals app, you can quickly see your key daytime and overnight health metrics right on your watch — including heart rate variability, or HRV, heart rate, respiratory rate, wrist temperature, and blood oxygen — for a more holistic understanding of your daily health status.4

Learn more about the Vitals app

Apple Watch Series 12, aluminum case, black color, Vitals app, chart scoring health, current heart rate beats per minute, daytime reading indicates vitals slightly off, Braided Solo Loop band, navy blue color

You snooze. You win.

Sleep score helps you track and understand the quality of your sleep, so you can make it more restorative. You can use the Sleep app to set up a bedtime routine with Wind Down reminders. Apple Watch can even notify you if you show signs of possible sleep apnea.5

Learn more about sleep features on Apple Watch

Apple Watch Series 12, devices, sleep score screen, possible sleep apnea notification screen

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.6 You can then share a PDF of this reading with your doctor.

Learn more about the ECG app

Apple Watch Series 12, aluminum case, dark bronze color, ECG app, heart rhythm line and timer, Braided Sport Loop, olive color (light earthy green)

Get to know every stage of your menstrual cycle.

Apple Watch has sensors that track your temperature while you sleep.7 Cycle Tracking uses this data to provide predictions for your next period or fertile window and retrospective ovulation estimates. Apple Watch can even notify you when your logged cycle patterns are suggestive of perimenopause.8 As always, your data is private and secure.

Learn more about the Cycle Tracking app

Apple Watch Series 12, screen shows Cycle Tracking in Health app, possible cycle deviation notification, aluminum case, space gray color connected to Sport Loop band, chambray blue color (light blue-gray)

Fitness and Activity

Readiness tells you when to rest or put yourself to the test.

By analyzing your recent activity, vitals, and sleep quality, the new readiness experience can help you determine your capacity to take on the day by providing you with a simple score and classification. Just napped or pushed through a long workout? Your readiness score adjusts as you go about your day, giving you updated recommendations on whether to challenge yourself or prioritize recovery.

Apple Watch Series 12, aluminum case, light gold color, Readiness app, readiness score at 8, message reads "go for it", Activity rings, Vitals, and sleep score metrics with blue checkmarks at bottom of screen

Move. Exercise. Stand.
Reach your goals, one day at a time.

Track your daily activity — like how many active calories you burn, how many minutes of exercise you do, and how often you stand — with Activity rings. Customize your goals so you can close your rings every day, or put them on pause if you need to take a break.

Apple Watch Series 12, aluminum case, black color, Activity rings: move, exercise, stand, Digital Crown, Braided Solo Loop band, navy blue color

Measure all the ways you move.

From strength training and running to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power, and Elevation.

Apple Watch Series 12, aluminum case, light gold color, Outdoor Run workout open with Apple Music play controls, Apple Watch Ultra 4, titanium case, black color, Running workout open, heart rate in Zone 3

A powerful tool to help you achieve your goals.

Training load helps you see how the intensity and duration of your workouts may impact your body over time. So you can make informed decisions about how and when to adjust your workouts — especially when you’re training for a big event. With Workout Buddy, you can also get real-time encouragement right when you need it with new insights about your workout progress and personalized motivation based on your fitness history.9

Available in English and Spanish

Apple Watch Ultra 4, training load screen indicates steady increase, titanium case, natural color, connected to Ocean Band, translucent gray color

Take your workouts to the next level.

Create Custom Workouts with time and distance intervals, as well as periods of warm-up, cooldown, and recovery. And see what’s coming with the Up Next workout view.

Apple Watch Series 12, aluminum case, space gray color, Workout screen tracks Pool Swim, metrics onscreen, Sport Band, wildflower blue color

Built to go the distance. And depth.

Apple Watch is perfect for hiking, biking, and running as well as swimming, surfing, and other water activities. The depth gauge, Depth app, and water temperature sensor on Apple Watch Series 12 make it great for snorkeling down to 6 meters. Or scuba dive to 40 meters with Apple Watch Ultra 4.10

Apple Watch Series 12, aluminum case, black color, Depth app screen, dive at 8 feet, Sport Band, black color

On the Go

Stay in touch from your wrist.

Call and text — Apple Watch makes it easy for you to stay connected while you’re out and about.

Apple Watch Series 12 devices, screens: incoming call, contact photo, accept and decline call buttons, iMessage conversation, connected to Sport Band, black color, Sport Loop, chambray blue color (light blue-gray)

Stream. Download. Pay. Play. Everywhere you go.

Stream over 100 million songs with Apple Music.11 Download new apps from the App Store straight to your watch. Purchase things quickly and securely with Apple Pay. And with a cellular plan, you can leave your iPhone behind.12

Learn more about cellular

Apple Watch Ultra 4, titanium case, black color, Apple Music app, now playing screen, Trail Loop band, burgundy color; Apple Watch Series 12, aluminum case, light gold color, Apple Wallet screen, Sport Loop band, burgundy color

Sound Recognition notifies you when it detects important sounds.

Apple Watch listens for sounds you don’t want to miss like sirens, alarms, doorbells, or a crying baby. You’ll be alerted with a notification even when your iPhone isn’t nearby.14

Apple Watch Series 12, aluminum case, black color, pinned conversations screen, Sport Loop band, burgundy plaid color

Say hello to Live Translation.

Apple Watch can use Apple Intelligence from your iPhone to automatically translate messages into your preferred language, so you can stay in touch without missing a beat.15 And when you’re traveling abroad, you can even download languages to your watch if it’s paired with an iPhone with Apple Intelligence, so you can use the Translate app without your iPhone, Wi‑Fi, or a cellular connection — très bien.16

Available in select languages.

Apple Watch Series 12, aluminum case, dark bronze color, Live Translation changes language of iMessage to English, Braided Solo Loop band, olive color (light earthy green)

Safety

Emergency assistance at your fingertips.

When you press and hold the side button, your Apple Watch can try to connect you with emergency services and get you the help you need.17

Apple Watch Ultra 4, titanium case, natural color, emergency assistance options onscreen: siren, medical ID, compass backtrack, emergency call

Safety features we hope you’ll never need.

Apple Watch can detect if you’ve taken a hard fall or been in a severe car crash and automatically help connect you with emergency services, share your location, and notify your emergency contacts.17

Apple Watch Series 12, screen shows hard fall notification, emergency call option, aluminum case, light gold color, connected to Sport Loop band, burgundy color

Peace of mind on your wrist.

Check In lets you automatically notify a friend or loved one when you’ve arrived at a destination. You can also start a Check In from the Workout app — like if you’re going for a run after dark.

Apple Watch Series 12, screen shows Check In suggestion in iMessage, aluminum case, light gold color, connected to Sport Band, sand color (pale tan)

Customization

Change your watch band. Switch up your face.

With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can personalize your watch to fit your mood or the moment.

Apple Watch devices, various watch faces and case materials, connected to various colorful bands
A person lifts weights in a side lunge position, Activity rings form background graphic

Apple Fitness+

Everything from HIIT to Meditation.
Free for up to 3 months.

Which Apple Watch
is right for you?

New

Apple Watch
Series 12

The ultimate way to watch your health.

46mm or 42mm aluminum, titanium, or ceramic case

Wide-angle Always-On Retina display

Up to 2000 nits

Readiness app

Recovery HRV

High-frequency background heart rate tracking

ECG app6

Blood Oxygen app18

High and low heart rate notifications

Irregular rhythm notifications3

Sleep score

Sleep apnea notifications5

S11 chip

Siri AI13

Precision Finding for iPhone19

Up to 24 hours normal use20

Up to 38 hours in Low Power Mode20

New

Apple Watch
Ultra 4

The ultimate sports and
adventure watch.

49mm titanium case

Largest Always-On Retina display

Up to 3000 nits

Readiness app

Recovery HRV

High-frequency background heart rate tracking

ECG app6

Blood Oxygen app18

High and low heart rate notifications

Irregular rhythm notifications3

Sleep score

Sleep apnea notifications5

S11 chip

Siri AI13

Precision Finding for iPhone19

Up to 50 hours normal use21

Up to 84 hours in Low Power Mode21

Up to 45 hours Max Extended Workout tracking22

Apple Watch
SE 3

Essential health features at a great value.

44mm or 40mm aluminum case

Always-On Retina display

Up to 1000 nits

HRV

Heart rate tracking

High and low heart rate notifications

Irregular rhythm notifications3

Sleep score

Sleep apnea notifications5

S10 chip

Siri AI13

Find iPhone

Up to 18 hours normal use23

Up to 32 hours in Low Power Mode23

Compare all models Shop Apple Watch