Now you can buy Apple Watch1 with education savings.*Shop

Apple Watch

Explore the lineup.

  • New

    Apple Watch Series 12

    Apple Watch Series 12, available in ceramic case material, pearl white and night blue colors, aluminum case material, dark bronze, light gold, black, and space gray colors, titanium case material, natural and radiant gold colors
    • Dark bronze
    • Light gold
    • Black
    • Space Gray
    • Radiant gold
    • Natural
    • Pearl white
    • Night blue

    The ultimate way to
    watch your health.

  • New

    Apple Watch Ultra 4

    Apple Watch Ultra 4, available in titanium case material, natural and black colors
    • Natural
    • Black

    The ultimate sports
    and adventure watch.

  • Apple Watch SE 3

    Apple Watch SE 3, available in aluminum case material, midnight and starlight colors
    • Midnight
    • Starlight

    Essential health features
    at a great value.

Why Apple is the best
place to buy Apple Watch.

  • Ways to Buy

    Buy now, pay over time.

    You can choose an installment option that works for you.

    A generic credit or debit card, partially hidden card number bottom left, contactless payment symbol top right

  • Apple Trade In

    Save with Apple Trade in.

    Get credit toward your next Apple Watch when you trade in an eligible device.2

    Apple Watch, silver color, right side exterior, side button, microphone hole, Digital Crown

  • Education

    Save on Apple Watch1 with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.*

    University students and educators can save through the Apple Store.*

    Three Apple Watch devices: Apple Watch Series 12, aluminum case, dark bronze color, heart health screen, Milanese Loop band, dark bronze color; Apple Watch Ultra 4, titanium case, natural color, readiness screen, Ocean Band, translucent kelp color (pale brownish-green); Apple Watch SE 3, aluminum case, starlight color, sleep score screen, Sport Band, sand color (pale tan)

  • Delivery

    Fast, free delivery.

    Get free delivery on any item right to your door.

    White Apple bag, gray handle, gray Apple logo centered

  • Personal Setup

    Meet your new device with Personal Setup.

    Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, theater mode

  • Guided Shopping

    Shop online with an Apple Specialist.

    Apple Specialists are here to answer your questions about all things Apple. Shop live online with an Apple Specialist today.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the Apple Store app to get a more personal way to shop.

    Apple Store app

Make it personal.
Make it pop.

Discover new bands in a fresh mix of materials, colors, and patterns.

Shop Apple Watch bands
Apple Watch bands: Sport Loop, burgundy plaid color, Ocean Band, translucent gray color, Sport Band, olive color, Braided Sport Loop band, magenta color, Milanese Loop band, dark bronze color

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    Apple Watch Series 12, aluminum case, black color, swim workout screen, Sport Band, black color, paired with iPhone device, swim workout screen

Apple Watch